Should You Build for iOS vs Android vs Windows 10 for Your Next Mobile Application?


Developing a mobile app is challenging on its own. Factor in the decision about which operating systems to use, and you’re left with even more to consider.

A common question new developers ask about choosing iOS vs Android vs Windows 10 is, “Which platform should I start with?” No true answer exists for which platform is “best”; rather, the answer will depend on your audience, competition, monetizing opportunities and specific goals for your app.

There are several pros and cons to each platform, which we’ll look at in detail to help you handle mobile device management solutions.

iOS Mobile App Development

One obvious upside to developing with iOS is that Apple has built up a loyal user base. If your app is intended for e-commerce, you will find iOS is certainly the way to go. A study by Episerver revealed that 66 percent of mobile purchases in the UK were made via iOS applications.

If too many lines of code have your head spinning, you’ll appreciate how codes for Apple devices tend to be shorter. Due to strict development guidelines, iOS will also have fewer and less problematic bugs; however, those strict guidelines may also prevent your consumer-facing app from being accepted to the Apple store for multiple weeks, or longer. iOS apps will also tend to have a smaller reach with certain demographics, like users in non-urban areas.

Android Mobile App Development

One of the best reasons to choose Android as your platform is that it has the largest market share and audience of the three options. For a highly specific niche, therefore, Android may be your best bet for pinpointing your audience.

Android also features higher ad revenue compared to iOS and Android, but requirements for development are fewer (Java knowledge is all that is needed). When submitted to Google Play, Android apps are typically more affordable and get reviewed quicker.

While there are plenty of reasons to choose a strong platform like Android, there are also some downsides when considering mobile enterprise solutions. Development time often takes longer and can be more expensive than with other operating systems, and developing an Android app often means you’ll have to deal with more bugs throughout the process.

According to a study by Codenomicon, “about half of the 50 most popular Android apps had vulnerabilities, and the reckless reuse of code libraries is to blame.” This statistic is why recycling code is a much safer idea for mobile app development companies, rather than reinventing the wheel.

Windows 10 Mobile App Development

Finally, developing with Windows 10 is another option — albeit one that many developers do not even consider. Microsoft is actually used more frequently in the B2B industry, making it useful for companies that need PC compatibility.

Complaints about Windows 10 often address the fact that there are few apps available — which opens the doors for enterprise mobile app developers to be mobile app development platform pioneers. Windows 10’s market share is also shown to be growing in certain countries like Germany and Australia, but it is still drastically smaller than that of Android and iOS.

Porting Apps

Another option to consider is porting your app to the Windows 10 operating system. Are you an Android or iOS developer who wants to run your app from Windows 10? Microsoft announced how to do just this with the help of Windows developer portal. In an attempt to level the playing field and position Windows 10 as an app-friendly operating system, Microsoft has also made strides to reduce the difficulty of porting.

Now you can review the pros and cons of each platform to find the right home for your app. Considering all of these factors will position you to make the best possible decision for your fledgling mobile app and take it out into the world.

If you’re looking for someone to build an app for you or if you have questions, contact our team at Concepta and we’ll be able to help.

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Should You Choose Titanium vs Xamarin vs Native for Your Next Mobile Application?


When it comes to mobile app development, there are as many opinions as there are developers. And while no universal “best choice” can be determined in a cross-platform framework comparison, there are several factors that can guide you to the decision that’s right for you.

Here, we’ll address the Titanium vs Xamarin vs Native debate — laying out the pros, cons and subtle differences between each method.

Using Titanium

Titanium is a popular open source tool for cross-platform mobile development in iOS or Android, utilized by new and experienced developers around the world. Known for its rapid prototyping, Titanium assists you in testing and demonstrating the basic idea behind your application.

This is ideal for those working in teams that must collaborate. It is also effective for apps that interact with a web service. However, Titanium is best suited for smaller projects and is not the best choice for complex apps with many features.

Utilizing JavaScript, Titanium makes for a smooth and simple transition from web development to app development.

While your apps will be hybrid, Titanium works to attain a UI that is as close to native as possible.

Using Xamarin

Xamarin has been touted as the go-to tool for those looking to optimize app performance, utilizing its own IDE for development.

It is unique in that it allows for native app development and sever code sharing. With the same API and UI controllers as those used in iOS and Android-specific platforms, Xamarin-built apps are easy to maintain. An obvious downside to Xamarin is its lack of accessibility — it is not an open-source tool like Titanium.

However in 2016, the company announced that Xamarin would be freely available with Visual Studio. Xamarin works efficiently by compiling C# for Android, iOS, and Windows. While more than 60 percent of code is said to be reusable, some developers may not be familiar with .NET and C# — limiting this tool to a subgroup of developers.

Essentially, Xamarin aims to provide the beautiful look and feel of a native app without the extra work.

Choosing Native

For many developers, native mobile apps are the gold standard. Combine a seamless UX, speed and additional features like multi-touch designed directly integrated for a particular device. This is what native apps typically deliver.

Developers choose to go native, either for iOS or Android, because of the undeniably smooth features and flawless UI that results.

However, native app development limits you to one kind of device, meaning that you’ll need to develop more apps if you wish to reach a larger demographic. While hybrid app development with Titanium dramatically reduces the amount of code you’ll need to write, native app codes are only useful for a single operating system.

Teams developing native apps for both iOS and Android would need to know both Objective C and Java languages. Thus if it is important for you to reach both Android and iOS users, developing native apps for each will likely be more time-consuming and costly.


Enterprise mobile app developers must consider their highest priorities to come to a decision. The platform that will best serve the needs of one business will be different from that which serves the needs of another. Developers must first get clear on their target audience, think from the user’s perspective, and only then select the development that makes sense for their project.

If you’re looking for someone to build an app for you or if you still have questions, contact our team at Concepta and we’ll be able to help.

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How to Build a Native Mobile Application


It’s no secret that mobile devices have become incredibly customized. With changeable settings, photo albums, unique backgrounds and a plethora of apps to choose from, a cell phone is now an integral part of a person’s identity.

Not surprisingly, this has made users more picky.

In a Dynatrace study, 79 percent of users claimed they would retry an app if it did not function correctly the first time they launched it. However, with each failure, the chances of a user re-trying that app drop dramatically.

Just 16 percent of users claimed they’d give an app more than two tries. Thus it’s no surprise companies want apps that give their customers the best possible digital experience.

In a quest to improve user experience from every angle, developers are diving into native mobile app development.

The Native vs. Hybrid Debate

While hybrid apps are another viable option, native app development is a much more reliable way to ensure a clean and polished experience for your user.

Although hybrid apps will often have easier portability and faster speeds, native apps are superior for the long haul — providing a seamless user experience and instant accessibility in app stores like Google Play.

Native apps are consistent with the look and feel of other apps on a particular device, while hybrid apps can often have a strange “wolf in sheep’s clothing” feel.

Native app navigation is intuitive, allowing you to utilize built-in features like cameras, reminders and mobile GPS. While native apps can take longer to develop (an average of about four months), they often maintain stronger security features and perform better overall.

Creating a Native Mobile App

Creating a native mobile application doesn’t have to be complex.

There are a variety of platforms that help modern developers build apps with native UI. Furthermore, Apple and Google have worked to simplify and streamline app development over the past several years. The first thing you must determine is which app platform is appropriate for your idea.

Historically, Android apps took longer to develop than iOS apps, but thanks to Google’ Android SDK updates, this is no longer always the case.


Native iOS apps are developed using Xcode, with Apple Store apps being written in Objective-C language. Developers can use the Mac OS X operating system and download the necessary tools, iOS 7 SDK and Xcode 5, through Apple.

The iOS development platform uses “view controllers,” letting developers dictate content for each area and optimize the UI. You can move from one screen to the next, arranging segues for each screen transition. IOS “storyboards” can then be linked meaningfully to your code to define relationships for each section.

While debugging and running your app is possible using the free iOS tools, testing certain functions like push notifications will require you to register as an Apple developer for $99 per year.


Native Android apps are created using Java code. Using Mac, Windows or Linux, Android apps are created through the Eclipse IDE (integrated development environment). The Android Studio provides basic tools necessary to get started, like plugins for graphics and debugging.

Aside from Eclipse, you’ll need the Android SDK, Android Developer Tools and system images for an emulator. Google now offers all of these tools as a bundle. Import code or start fresh in the Android Studio. You may then work on your UI using XML-based files that describe screen controls and relationships between each screen. As in iOS, layouts can be edited in visual mode — but you also have the option to change code in the XML editor.

Typically, the process for submitting an app to Google Play is far less rigorous than that of the Apple Store — a shorter waiting period and fewer requirements.

As companies work to meet their customers in the most comfortable and familiar environment possible, native apps accommodate both users and developers to bridge the communication gap.

To learn more ways to build mobile apps, read our other post How to Build a Mobile Application with Xamarin.

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