How to Keep Your Mobile App Users Engaged

December 22, 2016 8:30 pm Published by
mobile app engagement

Source: Image by Pixabay

Mobile app usage has been highly popular. However, you may be surprised to learn that the majority of downloaded apps get deleted within one day of use.

A Business Insider study revealed that most U.S mobile app users rarely download new apps, but they are using the apps they already have more than ever.

This discovery points to a striking trend: Mobile users are relying on apps for a variety of tasks, but they aren’t typically satisfied when trying out new apps.

How can businesses ensure that the apps they create appeal to mobile app users in the long-term?

Simple User Interface

Users must be able to open your app on the first attempt and generally understand what’s going on and how to get started.

A good user interface is simple and clean, yet it still accomplishes complex tasks and solves a problem for your users.

Several aspects should be taken into consideration when building a quality user interface: It must be both clear and concise, but simultaneously attractive and forgiving to the user.

For example, before deleting an item permanently, you may have a box appear that asks, “Are you sure you want to delete?” Thus, your app should allow the user to remedy the issue as easily as possible whenever he or she taps a button by accident.

Intuitive Design

Recent studies show that our patience is at an all-time low thanks to modern technology. Researchers estimated the average attention span to be just 8 seconds in 2016, decreased from 12 seconds in 2000.

For app developers, this key piece of information can guide the development process in the right direction; designs must facilitate quick learning and easy usage.

Mobile app users won’t spend more than a few minutes trying to figure out a complicated app or its confusing buttons, icons and instructions.

Intuitive designs combat confusion: They are obvious, yet smart.

Effective Problem-Solving

False advertising is another common mistake that app developers make.

While the app might advertise or insinuate that it solves a specific problem, it fails to truly deliver once users download it. This error is particularly risky because it has the potential to ruin brand trust among your users, making them less likely to download your apps in the future.

Be sure to get it right the first time by determining what your users want to achieve. Then, eliminate as many steps as possible to help them directly accomplish that goal.

Whether it’s designed for shopping, organizing or researching new restaurants, make sure your app is more efficient than the alternatives.

Fast Load Time

A telling study from CA Technologies revealed that app users don’t wait for slow-loading apps. Similar to the 8-second attention span finding, this study estimated that users will wait up to 6 seconds for an app to load.

Since apps are most often downloaded to accomplish tasks, their users typically want to get something done as quickly as possible.

To ensure you app load time falls well below that 6-second limit, take advantage of a free testing site that can help determine how well your app performs. A developer can decrease textures, convert several small files into one large file and test other changes to improve load time.

By following these basic rules, your business can release an app that your customers will use again and again and you will boost your mobile app engagement.

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