The Hottest Web Development Trends of 2019

Originally published January 6, 2017, updated Feb. 5, 2019.

Web developers are focusing on the customer this year.

There’s been a growing emphasis on the customer journey over the last few years, and 2019 will see more focus on providing a responsive, customized experience to every visitor.

To that end, the leading web development trends for 2019 are those that help developers engage visitors and provide personalized service.

Motion UI

Visitors won’t spend much time on a site if they can’t find what they need.

Simple, interactive design keeps users engaged and makes navigation straightforward.

One of the most common ways to add this functionality in 2019 is motion UI.

The trend includes both the concept of featuring simplified motion effects in web design and a specific tool for doing so.

Motion UI is a standalone Sass library for creating CSS transitions and animations.

It offers interactive motion effects that visually guide site visitors towards popular features. Developers like Motion UI for its customizable components and flexibility.

Adding effects is simple, so it’s an easy way to add interest to a site without throwing off development schedules.

Whether it’s done using Motion UI or another tool, dynamic visual effects are showing promise as a way to improve user engagement.

Expect wider adoption as developers explore its value in an enterprise context.

Adaptive Design

The line between mobile and home computing is so faint it’s practically invisible.

Consumers own just under 4 connected devices each (including smartphones, tablets, laptops, and other devices) and switch between them regularly during an average of 5.9 hours of daily media usage.

Companies who can provide consistent user experience regardless of how visitors reach their site will enjoy greater engagement and more return traffic.

It’s not enough for web design to be responsive anymore. Responsive design leads to awkward or unattractive sites on some devices.

Now design needs to be adaptive, able to rearrange itself to suit different device classes while providing a high-quality user experience for each.

This year, developers will explore optimized templates that translate content to a variety of device classes.

Artificial Intelligence and Chatbots

Artificial intelligence is everywhere. It’s already being used to improve search results, upsell products, power facial recognition programs on social media, and sort articles on sites like Wikipedia.

Now, it’s making a place in the customer service arena.

More than 40% of organizations worldwide plan to launch customer-facing artificial intelligence technology this year.

Chatbots are leading the charge. Within the next five years they’re set to become the most common AI application across all consumer applications.

Natural language processing (NLP) has matured enough that chatbots offer real value instead of frustrating customers.

In fact, over half of consumers like having the constant point of access to businesses chatbots provide.

Look for more chatbots, virtual agents, and NLP-based form filling tools throughout 2019.

Progressive Web Apps

Progressive web apps are still generating excitement in 2019.

Developers view them as a serious competitor for native apps, especially as more browsers support their full suite of features.

There are a lot of benefits to using PWAs. Development is often shorter and less costly. They offer excellent performance even on poor devices and in low signal areas.

Dropping below the three seconds most users wait before leaving a slow site helps lower bounce rates and increase time spent on-site.

PWA service workers provide limited offline functionality, which is a significant benefit with 70% of world economic growth over the next over next several years coming from emerging markets, that’s a significant advantage.

There are still some problems with browser compatibility, but those will fade away as browsers catch up to the latest W3c standards.

Looking forward

Some of these trends should grow in popularity as 2019 proceeds.

Artificial intelligence, for example, is making strides in proving its worth as an enterprise tool.

It would be hard to imagine anyone abandoning it right as it begins to realize its full potential.

Others aren’t as easy to predict. Motion UI may be exciting, but there aren’t any numbers on its practical impact yet.

For now, these are all solid tools for developers looking to boost performance and improve the customer experience.

Questions? Concepta’s team stays up to date on the latest web development trends. Drop us a line to talk about which ones are best for your next project!

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9 Mobile Development Trends to Watch in 2019

Originally published January 23, 2018, updated January 29, 2019.

Mobile development is one of the most innovative and fastest growing sectors of the tech industry.

The average American spends over three hours a day on their smartphones (not including calls) and companies are pushing to gain a share of that time.

As mobile continues to work its way into daily life, the technologies rising to the top are ones that make that constant usage easier and more enjoyable.

It should come as no surprise that practicality, good user experiences, and convenience are the keys to winning public support in 2019.

Consumers expect their smartphones to do more than take calls and check email. They want more connectivity with the world around them, and they want that connection to be as safe as it is convenient.

To that end, here are the trends driving mobile developers in 2019:

1. Mobile Application Security

Users share more personal data with apps than ever before.

Mobile wallets have banking information, social media and habit trackers store details about personality and routines, and navigation apps keep records of everywhere a user goes.

At the same time, there’s enormous pressure to put apps out fast enough to keep up with consumer demand. Data breaches can be caused when companies rush development – and the risks are only rising.

The average cost of a breach was $3.62 million in 2017. Last year saw a 6.4% increase to $3.86 million.

In 2018 experts began tracking so-called “mega breaches”. These are cases where between 1-50 million records are breached, and they’re becoming more common as the Internet of Things (IoT) makes more user data available.

Alarmingly, 10 out of 11 of this type of breach are caused by malicious actors as opposed to technical errors. That shifts the focus from passively securing connections to actively preventing criminal intrusions.

In 2019, look for developers to emphasize security from the beginning of projects, with encryption throughout and automated testing at regular intervals. Artificial intelligence will also be on the rise for mobile security applications.

2. 5G Wireless Connectivity

2019 will bring the first major wave of 5G phones and wireless networks to urban areas. AT&T, which switched on their 5G wireless network in 12 cities last year, will add at least 7 more during 2019.

Sprint announced a 9-city 5G presence in the first half of the year with potential for wider coverage depending on how fast they can build out their infrastructure.

There were some test programs and small-scale rollouts from Verizon and AT&T last year, but without the right devices to handle it those haven’t done much more than raise excitement.

Now Sprint, Verizon, AT&T, OnePlus, and LG have all announced 5g-ready smartphones to be released this year.

Why is 5G so exciting? For one thing, it’s fast. 5G is at least 10 times faster than 4G.

Users will be able to download movies and apps in seconds rather than minutes, and streaming mobile video will be as fluid as watching at home.  C

arriers are warning that it’s only a little faster than 4G outside cities, but it’s still a major improvement considering how well it handles high-resolution media.

Latency is another major draw. 5G’s incredibly low latency- under one millisecond- will let multiple devices communicate quickly enough to respond to the real world.

Experts are primarily thinking of self-driving cars and drones, but the technology will also take mobile gaming to a whole new level of user experience.

5G is about more than smartphones, though. The technology is part of an overall shift towards improving the wireless infrastructure to support the growing Internet of Things.

5G could mean major advances for smart cars, self-driving vehicles, smart homes, Augmented Reality devices, wearables, and other mobile connected devices.

3. Accelerated Mobile Pages (AMP)

AMP is a set of protocols focused around HTML, JS, and a Google Cache that boosts the performance of mobile pages.

AMP-compliant pages load twice as fast as normal pages and perform well across a variety of devices and signal ranges.

With their higher availability and faster loading times, pages that use AMP have lower bounce rates and longer average session times.

Users also find AMP pages easier since Google places them in a special carousel at the top of search results.

That’s very tempting for companies looking to increase their site traffic (and who isn’t?).

There are some functionality limitations to AMP, but for basic pages those limits are outweighed by the speed and SEO preference.

Look for companies to continuing moving some of their customer-facing content to AMP throughout 2019.

4. Instant Apps

The barrier to adoption for a lot of apps is the download requirement.

People only have so much memory on their smartphones, and they hesitate to download apps that could just sit unused on their phones.

That’s not an unrealistic fear: only 20% of apps are opened again after the first use.

Surveys show that 75% of consumers feel more comfortable using apps with helpful reviews or screenshots, but Instant Apps take that a step farther.

Users can access them directly from the Google Play store without downloading.

Companies don’t need to build separate instant apps to take advantage of the trend, either.

Since they’re effectively features of an existing app (for example, the map section of a store app) which are used independently via a website, they use the same APIs and source code.

Developers only need to update their existing apps for Instant App functionality.

Instant apps offer some enticing benefits:

  • Instant apps open in seconds while the supporting website loads behind, giving the customer-facing impression of instant access.
  • Consumers can use just the feature they need or test-drive apps before downloading them.
  • Businesses can offload more functions (returns, coupons, and the like) to their app since customers can access them without having to go through the download process first.
  • Instant apps can be shared via links, which friends can view without downloading anything.

Early adopters have seen significant increases in full app downloads and engagement.

Updating for Instant App compatibility can take as little as a single day.

Instant Apps have become available on over 500 million devices worldwide since launching.

With satisfied customers including Vimeo, The New York Times, and the Wal-Mart owned shopping service Jet, it’s a sure bet that they will continue to rise in popularity.

5. Mobile Payments

Digital payment options are seeing a slow but steady transition to the real world. 2.1 billion consumers worldwide will use mobile wallets to make payments in 2019, a 30% increase from 2017.

Mobile payment has already become commonplace in China and India, where some stores accept nothing else.

Outside those markets mobile payments have been slower to grow, though they’re still gaining ground. In 2018 20% of Americans were using mobile wallets and payment options.

Experts predict that number to rise nearly 40% over the next year as mobile security improves enough to lend consumers confidence in the technology.

The leading general-purpose mobile payment systems in America are Apple Pay, Google Pay, and Samsung Pay. At least half of US retailers accept these, which makes it easier for consumers to leave their wallets at home.

Look for more brick and mortar businesses to begin accepting mobile payments. There’s also a trend towards loyalty programs with integrated mobile wallets that bears watching.

The Starbucks app’s mobile payment option saw over a million more users than Apple Pay in 2018, and over twice the number of Google Pay users. It will be interesting to see how this develops in 2019.

6. Mobile AI

Mobile AI is being fueled by edge computing and the rising demand for on-device processing.

A variety of mobile applications which were once unreliable are now maturing into enterprise readiness.

  • Conversational interfaces have improved along with advances in Natural Language Processing. Chatbots are leading the pack. In fact, 80% of businesses plan to release some kind of chatbot by 2020. Expect to see more chatbots and personal assistant AIs this year (especially on social media).
  • Recommendation engines are the power behind upsells at online checklists, but they’re also used in evolving applications like smart travel planners and health care apps.
  • Enterprise AI is a core component of digital transformation. Insights gained through enterprise analytics and predictive marketing will continue driving business in 2019 and beyond.

7. Wearable Devices

Technology has become a constant, reliable presence in daily life, and nowhere is that more obvious than with wearable devices. Users enjoy having increased control and persistent access to their data.

Most wearable devices on the market are smartwatches, with fitness trackers close behind. The category is broad, though.

New applications are constantly under development: wearable cameras, augmented or virtual reality headsets, and even smart clothing.

As a whole, the category is growing faster than predicted last year. It’s expanded from 84 million units in 2015 to an estimated 245 million units this year.

With companies like Apple offering products for a wide range of consumers and Google rumored to be working on a new wearable, this is definitely something to watch in 2019.

8. Augmented Reality apps

Although Augmented Reality has been tossed around for years, it’s coming into its own as a mainstream feature.

Both Google and Apple have released toolkits (Google’s ARCore and Apple’s ARKit) that make it possible for more businesses to take advantage of AR features.

The enterprise applications of AR are as varied as businesses themselves. One exciting use-case is the IKEA Place App.

IKEA has 411 stores in 49 countries, but for many people visiting a showroom still requires a road trip and significant planning. Enter IKEA Place, an Augmented Reality application that displays furniture at scale over a live camera image.

Users can then see how catalogue items will look in their home and whether larger furniture will fit. AR is seeing a rise in usage in fields like healthcare, engineering, and real estate as well.

Industry analysts predict that the AR market will reach $108 billion in revenue by 2020.

9. Beacon Technology

Beacon technology isn’t new. It’s been drifting around for a while in highly niche use cases, but it’s beginning to find its place as mobile technology becomes more advanced.

The idea of beacons is simple. A Bluetooth transmitter emits a signal visible only to compatible devices within a limited range. Smartphones with the right app can pick up that signal to receive timely, location-specific information.

Beacon locations are much more accurate than other locational data, which creates opportunities for more tailored interactions. Some examples:

  • Unlocking a hotel room as the registered guest approaches their door
  • Sending seat directions, game updates, and important alerts to fans within a sports stadium
  • Alerting loyalty club members passing a store of current sales

Since the technology has been around, what will expand in 2019 is the number of beacon-oriented apps for smartphones, wearables, and other connected devices.

Best Mobile App Development Company in Orlando

Concepta maintains their position as one of Orlando’s best mobile development agencies by creating dynamic technology solutions for modern business challenges.

Right now, that means staying on top of mobile trends.

Mobile development is one of the biggest enterprise priorities of 2019.

Companies need to be where customers are, when customers need them, and that means going mobile.

With that in mind, Concepta recommends investing in a right-sized mobile presence.  

It takes some planning, but sound mobile development is a solid path to winning new customers and improving the overall customer experience.

In the long run, that’s a competitive edge that pays off.

Interested in how these trends can help grow your business in 2019? Get a free consultation with Concepta’s experienced developers to explore your options!

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How Small to Medium Businesses Can Take Advantage of AI

business-intelligence

Artificial intelligence isn’t science fiction anymore. It’s an enterprise reality, and there are several market-ready ways for small to medium businesses to get started.

There’s a common misperception that advanced technologies like artificial intelligence are only an option for huge, multinational companies.

Owners of small to medium businesses (SMBs) have to compete with those companies, but often feel AI is too expensive to invest in at their level.

In reality, though, there are solutions on the market that put AI within reach for every budget.

What Holds SMBs Back

61% of American SMBs think artificial intelligence is something only large companies should do. They think their business isn’t ready for the technology, or that it can’t offer them enough to justify the expense.

Most concerns fall into one of three categories:

Budget

Industry articles about high profile AI projects usually list six figure costs and talk about budget overruns and delays.

That can be off-putting to risk-averse SMBs, who don’t have the depth of working capital necessary to absorb a large technology project failure. A loss that might give a multinational company a bad quarter would threaten an SMB’s future.

Tying up working capital in an AI investment is also riskier for SMBs. They need solutions that reach ROI quickly and are affordable in the interim.

Business Value

It’s hard for some to recognize the business value of AI. SMBs have to make every investment count; they don’t want to waste their limited operating budgets on a passing fad.

Those who do recognize the potential regard AI as overkill at the SMB level.

Complexity

From the outside- even from the inside sometimes- AI looks unmanageably complicated. SMBs don’t have the time to train their teams on complex data science tools.

Sometimes it’s not even clear what tools to choose or where to start experimenting with AI.

Leveling the Playing Field

Hesitations aside, artificial intelligence has incredible transformative potential for SMBs. When resources are limited, it makes every cent and labor hour count.

Data driven insights help identify issues before they have a major negative impact and spot opportunities early enough to take action. As the company grows AI lays the foundation for smooth operation at scale.

In other words, AI lets SMBs operate with the same level of agility and situational awareness as their larger competitors.

Right-sized AI Tools

It doesn’t take a multimillion-dollar investment to reap the rewards of AI. There are plenty of enterprise tools on the market that integrate artificial intelligence.

SMBs can start with these off-the-shelf solutions and build on their successes.

The leap from understanding AI’s potential to actually using it in a business context is a surprisingly short one.

Here are the easiest ways for small to medium businesses to begin taking advantage of artificial intelligence.

Boost internal efficiency with Intelligent Assistants.

Using intelligent assistants is a low-risk first step to AI adoption. It’s highly likely that SMBs already have access to some IAs even if they don’t recognize them as such.

Siri, Cortana, Amazon Echo, and Google Assistant are all intelligent assistants.

To get the most use out of the assistant, try integrating more of its features. Every IA is different, but their strengths usually include:

  • Maintaining unified calendars and scheduling programs
  • Efficient planning (for trips, meetings, deliveries, and other business activities)
  • Voice-activated data searches

Better customer insights and marketing with Smart CRM Systems.

Intelligent CRM tools (like Smartforce’s Einstein AI) are a game-changer for SMBs. Now, companies can pull data from multiple sources to create a cohesive picture of their customer base.

Sales data, lead lists, social media, email interactions, and more are all combined to help find and keep the most valuable customers.

These applications guide marketing automation, too. Smart CRM systems provide the insight necessary for targeted email and text marketing.

When messages are sent to those most likely to be interested, open rates and conversions go up. It’s a low-effort way to drive sales.

Provide faster, more reliable customer service with Chatbots.

Chatbots are available all day, every day. They give customers a reliable point of contact without adding labor and free team members to handle unusual customer issues (or even move on to other high-value tasks).

Chatbots can feed data gathered from customer interactions into smart CRM systems, as well.

There aren’t any mature general-use chatbots, so this is a tool that needs to be built by a software developer. In spite of that, they’re more affordable than most people would guess.

An experienced developer can put a chatbot together relatively simply using platforms like Amazon AI.

Make timely, informed decisions with custom analytics dashboards.

Enterprise software often comes with embedded analytics for tracking data. The problem comes when companies are trying to juggle several tools that all have their own reporting systems.

Once SMBs reach this point, the next step is to have a custom analytics dashboard built.

A dashboard pulls data from multiple sources into one place to power data-driven decision making in real time.

The live feed provides a window into current and future operations. Instead of wading through pages of reports, leaders can spot opportunities for new promotions or possible problems in time to act quickly.

Getting Past the “AI Jitters”

At the end of the day, artificial intelligence has as much to offer small to medium businesses as it does for multinational corporations. It levels the playing field, letting SMBs operate like they have a team of analysts on staff.

Don’t be unnerved by AI. Treat it like any other business tool. Start with a small integration, learn what it can do and where the company’s needs lie, and move forward based on business goals.

Wondering how AI can help your business? Concepta offers free consultations to discuss where you’re going and how technology can get you there. Set up your appointment today!

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Keeping Decentralized Teams on Track

Decentralized-Teams

Outsourcing helps developers keep costs down, but working with decentralized teams can be difficult.

Get around these challenges with a combination of technology, targeted communication, and distance-optimized leadership strategies.

Decentralized teams – sometimes called distributed teams – are becoming a mainstay of software development.

They hit the sweet spot between value and quality, allowing companies to combine skilled offshore tech talent with dependable domestic development companies.

Working with decentralized teams comes with some unique challenges, though.

Here’s how to keep developers productive and motivated, no matter how far apart they are.

Choose the right project management and coordination software

Technology can bridge the physical gap between widespread team members. Productivity tools, task trackers, and communication programs create a shared virtual space where everyone has access to information on project status, upcoming milestones, and what is expected of them personally.

Tools only work when they’re used, though. Make software familiarization part of onboarding. Hold periodic refreshers, and have training resources available for employees to reference as needed.

Also, be sure there is a clear help and tech support process in place when the resources aren’t quite enough.

Clearly define goals and stick to them

Lay out the project overview and set specific objectives for each sprint. This should include daily, weekly, and full sprint targets.

Have a solid quality control process in place to make sure quality stays as high as productivity.

With distributed teams, sometimes the “chain of command” gets a little murky. During the earliest stages of a project, lay out the roles of the team as far as authority and regular duties.

Everyone should be able to answer questions like:

  • What are they responsible for?
  • Who do they turn to help if they finish early?
  • Who has authority to make changes and decisions?

Workers becoming overwhelmed or falling behind is another risk. Monitor progress checkpoints and keep an eye on team members who are at risk of missing targets. Offer extra resources when practical.

Remember to be realistic about workloads. Adjust future tasks if it’s necessary, but don’t keep moving the goalposts without a good reason.

Communication is key

When team members don’t see each other every day, things fall between the cracks. It’s easy for misunderstandings to arise.

Distance presents a barrier to asking for clarification. Workers have to wait on an email response or find a good time for a live chat or phone call.

If the team is in different time zones (which is common as budget pressures fuel the rise of international outsourcing) then trying to communicate in real time is especially frustrating.

This lag means that too often, problems get big before they are noticed. By that time, they’re more expensive and time-consuming to fix than if they were addressed right away.

Always err on the side of too much communication rather than too little. Have clear lines of communication set up between all team members.

Foster a culture of collaboration and free interaction; don’t criticize or penalize workers for reaching out for help from a team member when they can’t get a fast leadership response.

Don’t overlook the human element

Workers are more productive and motivated when they feel connected to the company, so keep the human element in mind.

Hold regular video chats and phone calls instead of relying entirely on text-based communication. Don’t discourage inter-company friendships or social side-chat as long as work is still getting done

It’s also important to relay praise as well as constructive criticism.

Workers need to hear when they’re doing a good job instead of only getting feedback on mistakes.

Stay in touch – but don’t micromanage

Last – but not least – keep in mind that communication doesn’t mean micromanagement. Stay on top of the team, but don’t get in the way of their productivity.

That is less of a contradiction than it seems when technology is considered. If communication is emphasized and team members are reliably using the task tracker, it’s easy to see where they are at any given moment.

Avoid interrupting a productive day with questions that can be answered by the task tracker or another collaboration tool.

Assign tasks and priorities, but whenever possible let team members decide how to do things. They were hired for a reason; trust their expertise until given a reason not to.

Concepta has over a decade of experience working with decentralized team around the world. Our combination of local and distributed teams lets us offer competitive prices without sacrificing quality. Find out how your company can benefit from our system today!

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Helping Service Finance Take Customer Service on The Road

service-finance-success-story

Without companies like Service Finance Company, major home improvements and repairs could be out of reach for many homeowners.

The FHA-approved Title 1 Lender provides financing for over 500 different products and services.

Their affiliated contractors are often in the field helping clients find the best way to get their project started.

Field Problems

During the loan process contractors generally have to visit their clients’ homes to gather information.

The contractor has to assess the project’s scope, estimate the cost, get the customer on board, then gain Service Finance’s approval.

That means either a trip back to the office or a lengthy phone conversation. It’s a highly inefficient process.

More importantly, when clients fall out at every stage of the sales process these extra steps create a barrier to sales.

Human error also results in a high number of mistakes.

Agents rush to get the information entered at the office and transpose digits, or an overwhelmed client misses typos in their paperwork. Small mistakes can cause an application to be erroneously denied.

Taking Approvals on The Road

Concepta partnered with Service Finance to build a field app that puts more power in the hands of their contractors.

Contractors can populate the application form by scanning a driver’s license or State ID.

Once sent, they can gain approval from the app in as little as 5 minutes. There’s even a way for clients to set up autopay through the app.

The backend offers Service Finance a healthy suite of business intelligence features.

They can track thousands of their affiliated contractors and authorized dealers and segment them by performance metrics: high performers, best or worst regions, and types of work done in certain areas.

When they need more direct contact, Service Finance can send push notifications to their partners with business reminders, storm alerts, and promotional interest rates.

Measurable Gains

Now, Service Finance has access to their full company data and metrics through an easy-to-read dashboard.

Their affiliated contractors are more productive with fewer mid-day trips to the office. 27% of new applications come through the field app (as opposed to online or traditional phone applications).

Most tellingly, mobile applications close the loan 90% of the time as opposed to 57% with other methods.

Numbers like this prove that having the right tool in the right place cuts out the human error and inefficiency that was derailing sales under the old system.

Is there an artificial barrier keeping your company from reaching its full potential? Schedule a complimentary appointment with Concepta’s team to explore technology-based solutions for your most pressing business problems.

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5 Signs It’s Time to Update Your Web App

update-web-app

Web apps are a powerful tool for modern enterprise. They’re less expensive than native apps, run on a wide range of devices, and bypass the “download barrier” of native apps by running in the browser. Web apps have been building in popularity since responsive design hit the web.

Some apps have been around since then, too- and that’s a problem. Outdated web apps provide an inferior customer experience, especially on mobile. Here are the biggest indicators that it might be time to update a web app.

Bugs are Affecting the App’s Performance

Web apps have fewer moving parts (just the browser, mainly), so maintaining them tends to be easier than native or hybrid apps. Still, issues do arise that impact performance. As performance drops, usage rates suffer. Malfunctioning apps are potential security risks, too.

Web apps rely on the supporting website; if there are problems with the site there will be problems with the app. Make sure components are kept up to date and plan regular maintenance updates to address any ongoing issues.

These routine updates have the added benefit of reassuring users that the app is safe. The average app should receive small bug fixes or feature tweaks 2-3 times a month.

Customers Have Been Requesting a New Feature

Customer feedback is a valuable tool. It offers direct insight into the app’s performance and helps detect issues while they’re still small. App owners can’t answer every feature request, but when many users have same request it highlights an opportunity to fulfill an unmet need.

Most apps add minor or major features around once a month.

When adding new features, be sure they fit within the app’s scope. Web apps are highly useful but have a narrow focus.

If a feature lies outside a web app’s capabilities it may be better to release it in another way, such as a hybrid app.

New Tools Become Available

Web app technology is always advancing. What isn’t possible today might become possible tomorrow. For example, the web apps of today have much better offline functionality and access to device hardware than their predecessors.

Those are two areas where they used to fall well short of downloadable apps. While they still can’t match the power of a native app, they still provide a great user experience for a lot of enterprise purposes.

Look at the business value of new tools. If something can significantly improve user experience, consider adding the feature.

Data science tools fall under this category; new chances to draw insight are invaluable to both the company and users.

Retention Rates Begin Falling

App updates are more than a technical necessity. They’re also a marketing tool. When bounce rates rise and time on site falls, updates can rekindle excitement about the platform.

Consider this: web apps are competing with every other web and native app a customer uses.

Releasing new features or touching up the interface gives users something new to check out. Major updates can also serve as a “relaunch” to win back users after a setback.

The Design Looks Outdated

Visual appeal is disproportionately important to users. 75% of consumers judge a company on its digital presence, including apps. That first impression sets the stage for how the company as a whole is seen, so it’s critical to present a current, vibrant appearance.

What exactly makes a web app look “outdated”?

  • The design no longer matches company branding
  • The app uses old or out of style design choices
  • Overused stock photos and visual assets are featured

There’s no solid guidance on how often to give a web app a “face lift”. Design is highly subjective, relying on factors like the leadership’s personal preferences, changing trends in public taste, corporate rebrandings, and similar companies changing their branding. When in doubt, recruit outside, unbiased opinions about the design.

Final Thoughts

The key factor in determining whether a web app needs to be updated is whether it’s still delivering satisfactory results. Apps are investments; they should be providing a healthy return on that investment. Don’t make excuses for a failing app, either. Updating web apps is fairly painless and doing so regularly prevents issues from ballooning out of control down the road.

Does your web app need an update? Set up a free consultation to explore how Concepta can add the features your business requires- or even build a new app entirely!

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